Anaak Collection, founded by Marissa Maximo in Philadelphia, is a clothing line rooted in sustainability and timeless design. The brand partners with non-profits and empowers craftspeople in India by collaborating with small artisanal communities and preserving ancient textile techniques.

To strengthen Anaak’s direct-to-consumer presence, I partnered with Marissa to transition the platform from Webflow to Shopify, creating a more tailored customer experience. My role included coordinating with external design and development teams to implement a headless solution, providing UX/UI guidance, integrating ERP and PLM systems for accurate inventory management, overseeing the PDP, PLP, and auxiliary pages, and training the internal team on Shopify best practices.