Brooklyn-based designer Lauren Manoogian has evolved her initial knitwear and accessories into a refined collection of intentional, ready-to-wear and lifestyle pieces. Since 2008, the brand has gained a loyal following for its intuitive shapes, cohesive textures, and commitment to sustainable, handcrafted production. Rooted in natural materials and informed by her textile expertise and Rhode Island School of Design background, Manoogian's work reflects a thoughtful approach to design and craftsmanship.

As the in-house E-commerce Manager from 2019-2022, I drove an 80% increase in DTC revenue through strategic digital initiatives. In collaboration with an external digital agency, I spearheaded updates, including optimizing upsell opportunities, expanding PLP and PDP functionality, implementing customer-friendly programs, managing third-party app integrations, and streamlining stock availability across DTC and B2B channels.